Archive for the ‘Marketing’ Category
Design thinking for Christian institutions…
Friday, October 31st, 2003
Sorry again for the lack of posts. I’m still working on this, and this, and a support video and school…and it’s COLD up here! This morning dipped down to about -20 degrees celcius (is that spelled right? That just looks wrong.)
Anyhoo…a friend up here at the seminary passed an InTrust magazine to me the other day. I just got to sit down and read the thing.
There’s a really interesting article, written by Sharon J. Anderson, entitled Prophets Make Profits: A Message to You from the Huckster’s World. In it, she looks at six advertisements, picked randomly out of Christianity Today, and analyzes them for their content and thrust, especially with an eye on Generation X and what they desire in a seminary.
She not only analyzes each ad, but also makes recommendations on how to make the ads better. I agree on most of her assessments, and I think you will, too. It’s a great resource for rethinking your advertisements, focusing them more on experience and passion, which would help most Christian organizations with their message.
Here’s a link to the article page. You can download the article in pdf format.
More soon!! (I hope)
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